Terms of Service

1. Description of Services

Xomer provides AI Engine Optimization (AEO) consulting services, which include:

• Automated 5-dimension AEO audit scoring of a submitted website URL
• Professionally written AEO implementation guide (schema markup, FAQ content, llms.txt, meta tags, sitemap)
• Monthly AI Share of Voice (SoV) pulse reports measuring visibility across ChatGPT, Claude, Perplexity, and Google AI
• Quarterly deep-dive reviews (Growth and Authority tiers)
• Query set expansion and AEO strategy advisory (Authority tier)
• White-label AEO services for marketing agencies

Service Nature: Xomer provides professional consulting advice and analytical reporting. We do not manage, host, or modify your website or digital properties. All implementation of our recommendations is performed by you or your designated contractors.

Third-Party Dependencies: Our services rely on third-party AI platforms (OpenAI, Anthropic, Google, Perplexity), infrastructure providers (Cloudflare, Resend), and payment processors (Stripe). Service delivery may be affected by third-party platform changes, outages, or policy updates beyond our control.

2. Subscription and Billing

Subscription Plans: Paid services are offered on monthly or annual subscription terms via Stripe. Your subscription begins immediately upon successful payment.

Automatic Renewal: Subscriptions renew automatically at the end of each billing period. You authorize us to charge your payment method on file for each renewal period until you cancel.

Cancellation: You may cancel your subscription at any time by emailing [email protected]. Cancellations take effect at the end of the current billing period. No refunds are issued for partial months or unused portions of an annual prepayment.

Payment Failure: If payment fails, we will notify you by email and attempt to retry the charge. If payment is not resolved within 10 days, your subscription will be paused and monthly deliverables suspended. If payment remains outstanding for 30 days, your subscription may be cancelled and your account archived.

Price Changes: We reserve the right to modify subscription pricing with 30 days' written notice. Continued use of the service after a price change constitutes acceptance of the new pricing.

3. AI Engine Disclaimer

Third-Party AI Platforms: The AI engines measured and optimized for through our services — including but not limited to ChatGPT (OpenAI), Claude (Anthropic), Perplexity AI, and Google AI Overviews — are entirely independent third-party platforms operated by companies unaffiliated with Xomer or Reboot Media Inc. We have no control over, affiliation with, or access to their internal algorithms, training data, indexing processes, crawl schedules, ranking signals, or output behaviors.

Indexing is Not Guaranteed: Even after implementing all AEO recommendations, there is no guarantee that any AI engine will crawl, index, or incorporate your website's content into its responses. AI engines make independent decisions about what to surface and when.

Algorithm Changes: AI engine behavior changes frequently and without notice. Changes made by OpenAI, Anthropic, Google, Perplexity, or any other AI platform may render previously effective AEO strategies less effective, ineffective, or counterproductive. Xomer is not responsible for any impact resulting from AI engine algorithm updates, model changes, policy changes, or platform shutdowns.

Re-indexing Delay: AI engines typically require 2–8 weeks (and sometimes longer) to re-crawl and incorporate changes to a website into their responses. Xomer makes no representation about the timeline for any AI engine to reflect implemented changes.

4. No Guarantee of Results

AEO is an Emerging Field: AI Engine Optimization is a rapidly evolving discipline without established standards, consistent best practices, or predictable outcomes. Results vary significantly based on your industry, competitive landscape, existing web presence, content quality, AI engine behavior, and factors beyond our or your control.

WE DO NOT GUARANTEE ANY SPECIFIC OUTCOME, INCLUDING BUT NOT LIMITED TO:

• Any specific AI Share of Voice (SoV) percentage
• Any increase in AI engine mentions, citations, or primary recommendations
• Appearance in any AI engine response to any query
• Any improvement in organic search rankings
• Any increase in website traffic, leads, or revenue
• Any specific return on investment or business outcome
• That any competitor will not outperform you in AI visibility

Target ranges stated in our marketing materials (e.g., "20–40% SoV in 60 days") represent illustrative possibilities based on early observations, not warranties or performance guarantees. Your results may be materially different, including remaining at zero.

5. Implementation Disclaimer

Advisory Only: All AEO implementation guides, recommendations, reports, and audit results provided by Xomer constitute professional consulting advice only. They are not instructions that Xomer will execute on your behalf. You are solely responsible for deciding whether to implement any recommendation and for carrying out any implementation correctly.

Implementation Quality: We are not responsible for errors, omissions, or unintended consequences arising from your implementation or your contractors' implementation of any recommendation. Incorrect implementation of schema markup, llms.txt, robots.txt, sitemap, or other technical elements may produce outcomes different from those described.

Website Compatibility: AEO recommendations are designed for standard web platforms. Your website's specific platform, CMS, hosting environment, or technical configuration may limit or prevent implementation of certain recommendations. Xomer is not responsible for incompatibilities between our recommendations and your technical environment.

Your Website Remains Your Responsibility: You remain solely responsible for the operation, performance, security, and content of your website at all times, including during and after implementation of any AEO changes.

6. Negative Outcome Disclaimer

Changes to a website's structured data, content, meta tags, robots.txt, sitemap, or other AEO-related elements may in some cases affect existing search engine rankings, AI engine visibility, or other digital metrics — positively or negatively.

XOMER IS NOT RESPONSIBLE FOR ANY NEGATIVE OUTCOME THAT MAY RESULT FROM IMPLEMENTING OR FAILING TO IMPLEMENT ANY RECOMMENDATION, INCLUDING BUT NOT LIMITED TO:

• Reduced organic search engine rankings or traffic
• Reduced AI engine visibility or citation rate
• Loss of existing featured snippet, knowledge panel, or AI Overview placements
• Website errors, downtime, or technical issues arising from implementation
• Loss of revenue, customers, or business opportunities
• Reputational harm from AI engine responses about your business
• Any other direct, indirect, or consequential loss

This disclaimer applies regardless of whether the outcome arises from following our recommendations, partially following them, modifying them, or declining to follow them.

7. Audit Accuracy Disclaimer

Automated Estimates: The free AEO audit score provided on this website is an automated estimate generated by evaluating publicly accessible signals on your submitted URL. It is not a comprehensive audit and does not constitute a warranty, guarantee, or professional certification of any kind.

Score Variability: Audit scores may vary between runs due to website caching, dynamic content, network conditions, and updates to our scoring methodology. A score produced by one audit run does not guarantee the same score on a subsequent run.

Not Exhaustive: Audit scores are based on a subset of AEO factors that are automatically detectable. Many important AEO factors — including content authority, citation patterns, competitive landscape, and AI engine-specific behavior — cannot be assessed by automated audit and require manual analysis.

7a. No Industry Standards — Complete Defense

Emerging Field Without Established Standards: AI Engine Optimization (AEO) is an emerging discipline for which no regulatory body, professional association, accreditation system, or published industry standard currently exists. There is no recognized benchmark against which Xomer's methodology, recommendations, or deliverables can be judged as deficient, below-standard, or professionally negligent.

Industry Standard Defense: It shall be a complete defense to any claim arising from Xomer's services that our practices and methodology were consistent with, or no less rigorous than, the practices of comparable AEO and digital marketing consulting services at the time the services were provided. The burden of demonstrating that Xomer's practices deviated from prevailing industry practices rests entirely with the claimant.

New Regulation Safe Harbor: Xomer shall not be liable for any alleged failure to comply with laws, regulations, or platform policies that: (a) became effective fewer than 90 days before the alleged violation; (b) have not been subject to final regulatory guidance or authoritative judicial interpretation; (c) are not yet commonly implemented by comparable services in the digital marketing and consulting industry; or (d) are impossible to comply with due to conflicting requirements from different AI platform operators.

7b. AI-Assisted Analysis Disclosure

AI-Generated Content: Xomer's audit scores, implementation guides, AEO recommendations, Share of Voice reports, and all other deliverables are generated in whole or in part using AI language models (including but not limited to models accessed via OpenRouter, OpenAI, Anthropic, and Perplexity). AI-generated analysis and recommendations may contain errors, omissions, inaccuracies, outdated information, or outputs that are inapplicable to your specific situation.

Client Review Required: You are solely responsible for reviewing all deliverables and recommendations before relying on or implementing them. No deliverable constitutes a warranty that the recommended action will produce any particular result or is free from error. Your independent review and judgment must be applied before implementation.

Model Limitations: AI language models have knowledge cutoff dates, may reflect outdated information about AEO best practices or AI platform behaviors, and may produce internally inconsistent outputs. Xomer does not warrant that any AI-generated recommendation reflects current best practices at the time you receive or implement it.

8. Client Responsibilities

By using Xomer services, you agree to:

• Provide accurate information about your business, website, and services
• Respond to questionnaires and information requests within reasonable timeframes
• Ensure you have the legal right to submit any website URL for audit or optimization
• Implement or not implement recommendations at your own discretion and risk
• Not use Xomer services for illegal purposes or to promote unlawful content
• Not attempt to reverse-engineer, resell, or repackage Xomer's methodology or reports without our written consent
• Pay all subscription fees when due
• Notify us promptly of any business changes that affect the accuracy of information on file
• Ensure compliance with all laws applicable to your business and website

9. White-Label and Agency Terms

Agency Responsibility: Marketing agencies and resellers ("Agencies") who use Xomer's services on behalf of their own clients ("End Clients") are solely responsible for managing all aspects of their End Client relationships, including but not limited to: setting expectations, communicating results, handling complaints, and complying with their own client agreements and applicable laws.

No Direct Relationship: Xomer has no contractual relationship with End Clients. All Terms in this agreement apply to the Agency as the subscribing party. Agencies must not represent to End Clients that Xomer guarantees any specific outcome, as no such guarantee exists.

Agency Indemnification: Agencies agree to indemnify, defend, and hold harmless Xomer and Reboot Media Inc. from any claims, damages, or expenses (including attorney's fees) arising from the Agency's relationship with or representations made to End Clients.

Deliverable Attribution: White-label deliverables may be presented under the Agency's brand. Agencies may not misrepresent the nature of the underlying service or remove required disclaimers from deliverables that are material to End Client understanding.

10. Intellectual Property

Our Methodology: All AEO methodology, audit frameworks, scoring systems, implementation templates, report formats, and related tools are proprietary to Reboot Media Inc. You receive a limited, non-exclusive license to use deliverables produced for your business only.

Your Content: You retain all rights to your business information, website content, and brand materials provided to us. You grant us a limited license to access, analyze, and reference your website and business information for the purpose of delivering our services.

Restrictions: You may not resell, sublicense, or commercially distribute Xomer deliverables or our AEO methodology to third parties without our express written consent. Agencies with a white-label agreement are subject to their specific agency terms.

11. Warranties and Disclaimers

EXCEPT AS EXPRESSLY STATED IN THESE TERMS, SERVICES ARE PROVIDED "AS IS" AND "AS AVAILABLE" WITHOUT WARRANTIES OF ANY KIND, EXPRESS OR IMPLIED, INCLUDING BUT NOT LIMITED TO WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, NON-INFRINGEMENT, ACCURACY, OR COMPLETENESS.

WE DO NOT WARRANT THAT: (A) SERVICES WILL BE UNINTERRUPTED OR ERROR-FREE; (B) ANY SPECIFIC BUSINESS OUTCOME WILL BE ACHIEVED; (C) AI ENGINE BEHAVIOR WILL CONFORM TO ANY EXPECTATION; (D) AUDIT SCORES WILL BE ACCURATE OR CONSISTENT ACROSS RUNS; OR (E) IMPLEMENTATION GUIDES WILL PRODUCE ANY PARTICULAR RESULT.

Not Professional Advice: AEO consulting does not constitute legal, financial, medical, accounting, or other regulated professional advice. Clients in regulated industries should obtain appropriate professional review before publishing any content or making business decisions based on our recommendations.

12. Limitation of Liability

TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, THE TOTAL CUMULATIVE LIABILITY OF REBOOT MEDIA INC., ITS OFFICERS, DIRECTORS, EMPLOYEES, AGENTS, AND AFFILIATES FOR ALL CLAIMS ARISING FROM OR RELATING TO THESE TERMS OR OUR SERVICES SHALL NOT EXCEED THE TOTAL FEES PAID BY YOU IN THE SIX (6) MONTHS PRECEDING THE CLAIM.

IN NO EVENT SHALL WE BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, PUNITIVE, OR EXEMPLARY DAMAGES, INCLUDING BUT NOT LIMITED TO: LOST PROFITS, LOST REVENUE, LOST DATA, LOSS OF BUSINESS OPPORTUNITY, LOSS OF GOODWILL, OR BUSINESS INTERRUPTION, REGARDLESS OF THE THEORY OF LIABILITY AND EVEN IF WE HAVE BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES.

Specific Exclusions: Without limiting the foregoing, we are not liable for:

• Changes in AI engine behavior, algorithms, or output after delivery of our recommendations
• Errors in your or your contractor's implementation of our recommendations
• Negative effects on search rankings, AI visibility, or digital metrics
• Third-party service failures affecting audit delivery or monthly reporting
• Business losses arising from AI engines not surfacing your business
• Inaccuracies in automated audit scores or AI-generated assessments
• Delays in AI engine indexing or incorporation of your website changes
• Claims arising from your End Clients (for Agencies)

13. Indemnification

You agree to defend, indemnify, and hold harmless Reboot Media Inc., its officers, directors, employees, and agents from any claims, damages, losses, liabilities, and expenses (including reasonable attorney's fees) arising from:

• Your breach of these Terms
• Your violation of any applicable law or third-party right
• Content on your website or business information you provide to us
• Your implementation or misimplementation of our recommendations
• Claims by your End Clients or customers (for Agencies)
• Your use of our services for any unlawful purpose

14. Termination

By You: You may cancel your subscription at any time by emailing [email protected]. Your subscription remains active until the end of the current billing period. No refunds are issued for unused time.

By Us: We may suspend or terminate your subscription immediately for material breach of these Terms, non-payment, or use of our services for unlawful purposes. We may terminate for any reason with 30 days' written notice.

Effect of Termination: Upon termination, you lose access to ongoing deliverables. You retain any implementation guides and reports previously delivered. All payment obligations incurred prior to termination remain due.

Survival: Sections 4, 5, 6, 7a, 7b, 10, 11, 12, 13, 15, 16, and 17a survive termination of these Terms.

15. Dispute Resolution

Informal Resolution: Before initiating any formal proceeding, you agree to contact us at [email protected] and attempt good-faith resolution for at least 30 days.

Binding Arbitration: If informal resolution fails, disputes shall be resolved through binding arbitration under the American Arbitration Association Commercial Arbitration Rules. Arbitration shall take place in Clark County, Nevada. The arbitrator's decision is final and binding. Judgment may be entered in any court of competent jurisdiction.

Class Action Waiver: YOU WAIVE ANY RIGHT TO PARTICIPATE IN OR BRING A CLASS ACTION, COLLECTIVE ACTION, CLASS ARBITRATION, OR OTHER REPRESENTATIVE PROCEEDING. ALL DISPUTES MUST BE BROUGHT INDIVIDUALLY.

Mandatory Cure Period: For any claim based on alleged non-compliance with a law, regulation, or platform policy, you must: (a) provide written notice to [email protected] specifically identifying the law or regulation and the alleged violation; (b) allow 60 days for us to investigate and cure the alleged violation before filing any legal action; and (c) demonstrate in your notice that the alleged violation caused you actual harm, not merely a technical deviation without demonstrable impact. Filing legal proceedings before completing this process shall be grounds for dismissal and recovery of our costs.

Frivolous Claims Penalties: If you bring any lawsuit, arbitration demand, or administrative complaint against Reboot Media Inc. that a court, arbitrator, or regulatory authority determines to be: (a) frivolous or without substantial justification; (b) filed in bad faith or for the purpose of harassment; (c) based on claims you knew or should have known were false; or (d) filed primarily to extract a nuisance settlement, you agree to pay: (i) all of our reasonable attorney's fees and costs; (ii) a penalty of $10,000 or three times the amount of your claimed damages, whichever is greater; and (iii) any sanctions imposed by the court or arbitrator. The parties agree that actual damages from such conduct are difficult to quantify and that this amount represents a reasonable estimate.

Regulatory Complaint Requirements: If you file a complaint or referral with any governmental agency, regulatory body, or consumer protection authority regarding our services, you agree to: (a) provide only truthful, accurate, and complete information; (b) contact us at [email protected] at least 30 days before filing and provide a written description of your specific concern; (c) cooperate fully with any resulting investigation; and (d) withdraw any complaint that becomes moot upon resolution of the underlying issue. If a complaint is determined by the relevant authority to be knowingly false or made in bad faith, you agree to reimburse all reasonable costs we incur in responding.

Exception: Either party may seek emergency injunctive relief in court for intellectual property infringement or breach of confidentiality obligations.

16. Governing Law

These Terms are governed by the laws of the State of Nevada, without regard to its conflict of law principles. Any proceedings not subject to arbitration shall be brought exclusively in the state or federal courts of Clark County, Nevada, and you consent to personal jurisdiction in those courts.

17. Changes to Terms

We may update these Terms at any time. Material changes will be communicated via email to your address on file at least 14 days before taking effect. Continued use of our services after changes take effect constitutes acceptance of the updated Terms. If you disagree with material changes, you may cancel your subscription before the effective date.

17a. Emerging Service Notice

Xomer's AEO services operate at the frontier of a rapidly evolving discipline. You acknowledge that:

• AEO best practices, measurement methodologies, and implementation strategies are continuously evolving and may change materially within the duration of your subscription
• Our scoring methodology, query sets, and reporting formats may change without notice as the field develops
• Recommendations delivered today may be superseded by more current guidance; subscribing clients benefit from updated guidance as part of the ongoing service
• Historical reports and implementation guides are accurate as of their delivery date only
• No warranty is made that guidance current at time of delivery will remain optimal, effective, or applicable at any later date

18. General Provisions

Entire Agreement: These Terms constitute the entire agreement between you and Reboot Media Inc. regarding Xomer services and supersede any prior understandings.

Severability: If any provision is found unenforceable, the remaining provisions remain in full effect.

No Waiver: Our failure to enforce any provision is not a waiver of our right to enforce it in the future.

Force Majeure: We are not liable for delays or failures resulting from causes beyond our reasonable control, including AI platform changes, infrastructure outages, natural disasters, or government actions.

Assignment: You may not assign these Terms without our prior written consent. We may assign our rights and obligations at any time.

19. Contact Information